Top 10 Global Brands in 2011

 

It turns out BRIC emerging economies account for at least 19 of the to 100 most valuable brands in the world according to WWP - versus only 2 in 2006.

“The importance of brand for global business success is becoming increasingly significant,” said David Roth at WPP. “In the last year, the global economy shifted from recovery to real growth, and the combined value of all brands in the top 100 ranking has risen by 64% since 2006 and is now worth US$2.4 trillion. Strong brands, while not immune to the vicissitudes of the market, are more protected, prepared, resourceful and resilient.”


Now listed on the Nasdaq index, Baidu had a brand value of US$22.5 billion and moved up 46 places in the ranking to number 29.identified and ranked the world's most valuable 100 brands by their dollar value, an analysis based on financial data combined with consumer measures of brand equity.

From Business Report on IOL.
However consumers in the Brics regions continue to favour western brands such as Louis Vuitton (for which Brazil is its second-largest market) - its 23 percent growth in brand value to US$24.3 billion places the retailer in 26th place, a three-spot increase from 2010.

The survey also highlighted that heritage brands remained relevant in a technology age, with Coca-Cola (No 6), GE (No 10), IBM (No 3) and McDonald's (No 4) having survived for more than 50 years.
Technology and telecoms brands, however, dominated the ranking and make up one-third of the top 100 brands. Apple with a brand value of US$111.5 billion superseded Google's four-year term at the top.
IBM came in third place with a brand value of US$100.9 billion.
Facebook made its debut in the top 100 ranking this year at No 35 with the highest increase in brand value, 246%, making the brand worth US$19.1 billion. Online retailer Amazon also edged past Walmart to become the No 1 retail brand and 14th overall, with a 37% rise in brand value to US$37.6 billion.

The most valuable global brands 2011

(Rank Brand Value in $ million Brand Value change from 2010)

1 Apple 153,285 +84%

2 Google 111,498 -2%

3 IBM 100,849 +17%

4 McDonald's 81,016 +23%

5 Microsoft 78,243 +2%

6 Coca-Cola* 73,752 +8%

7 at&t 69,916 -

8 Marlboro 67,522 +18%

9 China Mobile 57,326 +9%

10 GE 50,318 +12%

The BrandZ Top 100 Most Valuable Global Brands study conducted by Millward Brown Optimor, found,the growing presence of brands from Brics in this global ranking highlighted the expanding purchasing power of people in these countries. While many of these brands were buoyed by the size of their local customer base, many more now had international ambition, including Petrobras in Brazil (No 61 in the ranking, with a brand value of US$13.4 billion); ICICI Bank in India (No 53 and worth US$14.9 billion) and China's largest search engine, Baidu.